I am posting the presentation for the March 11 meeting, Technical communication and Marketing, per request by members who were not able to attend the meeting.
Technical Communication, even basic reference and user manuals, is often used as a marketing tool for your product, even if you don’t realize it. Erika Frensley, an experienced writer with over two decades of experience working with companies in the software, oil & gas, and medical industries, presents ways to incorporate marketing into your documentation while keeping your documentation technical.
