Book review by STC Houston member Noel Atzmiller The End of Membership As We Know It By Sarah L. Sladek ASAE: The Center for Association Leadership - 2011 Washington, DC This is a book about change—societal and organizational—and what associations must do to deal with this. The author, Sarah Sladek, is an experienced marketing and … Continue reading Book Review: “The End of Membership As We Know It”
Book Review: “75 years young—Baker Atlas”
by Juan Puente Jr. A note of thanks to Noel Atzmiller for recommending this informative, yet important book that was rated best in show at the 2010 STC Conference. The start of Baker Atlas was both challenging and difficult at times. The primary challenge that seemed to keep Bill Lane and Walt Wells from starting … Continue reading Book Review: “75 years young—Baker Atlas”