Introduction to Content Engineering – Presented by Alan J. Porter
In today’s multi-channel world it’s no longer enough to just be a content creator, you need to be a Content Engineer. So what is a Content Engineer? Do you know where your content is going? And what its value to the customer and your company is? In this presentation we’ll discuss the insights and techniques needed to answer those questions and others like it. Content Strategy is about the Who, What, Why of content. Content Engineering is about the How.
About Alan J. Porter
Driven to educate, inform, and entertain through content,
Alan J. Porter is an industry leading Content Strategist. Author of “The Content Pool,” and regular conference speaker, workshop leader, and writer on Content Marketing, Content Strategy, Customer Experience, Brand Management, and Content and Localization Strategy.
Named one of the Top 25 Content Strategy Influencers and a Digital Strategy thought leader in 2016 and 2017.
Noted as an industry thought leader and a catalyst for change with a strong track record in developing new ideas, embracing emerging technologies, and introducing operational improvements.
September 11, 2018 at Jake’s Sports Bar. The address is 2944 Chimney Rock Road, Houston, Texas 77057.
- 5:30pm-6:30pm – Networking
- 6:30pm-7:30pm – Announcements/Chapter Business, Program
- 7:30pm+ – TechComm Troubleshooting (Have a problem or question – ask the group!)
- STC Houston members can attend the meetings free. Non-members will be charged $10.
Refreshments will be provided, and you’re free to order a drink or dinner from the menu. Please RSVP to firstname.lastname@example.org so that we have enough for everyone!