I can’t imagine a better time to be a technical communicator. We’ve always produced information products, but we were limited by the output formats, and the information products we produced were sometimes the forgotten middle child of a product suite. Those limits are gone (unless they are self- or company-imposed). The output options available (i.e., mobile apps, infographics, wikis, social media, etc.) are unlimited.
Here’s an article from Matt Beswick titled Ruling your content kingdom with outreach that provides some suggestions on how to “champion” your content. Bloggers are the target audience for this article, but the suggestions apply to anyone sharing information or knowledge. I especially like Step 1: Making something amazing because I feel we don’t spend enough time making our technical content amazing for our end-users. Even the US government is trying to make boring economic and census data amazing.
