The Content Strategy Imperative – Presented by Alyssa Fox
Strong and relatable content is business-critical to your organization. But do your plans and processes reflect that? Join us in discussing the current state of content in organizations, how content strategy can help, and some practical steps for getting started.
About Alyssa Fox
Alyssa Fox is a content strategist and marketing leader who thrives on improving customer experience through brand consistency and relevant information. She believes high-value content is one of your most important business assets and builds frameworks and processes that treat it as such. She’s a champion for cultures that position content to drive leads, revenue, and customer retention.
Alyssa has vast management experience across global teams and has worked on numerous cross-functional initiatives to improve processes and communication across organizations. Her management philosophy is that if you take care of the people, the rest falls into place.
Alyssa is currently serving as the Immediate Past President of the Society for Technical Communication (STC). She speaks at numerous conferences around the world about various management, strategy, and content topics.
Meeting Details – Meeting Location Change!
October 16, 2018 at La Madeleine. The address is 10001 Westheimer Rd #2123, Houston, TX 77042..
- 5:30pm-6:30pm – Networking
- 6:30pm-7:30pm – Announcements/Chapter Business, Program
- 7:30pm+ – TechComm Troubleshooting (Have a problem or question – ask the group!)
- STC Houston members can attend the meetings free. Non-members will be charged $10.
Water and iced tea will be provided. Please order a drink or dinner from the menu.