A slight change in our May Program from what we previously posted. Jack Molisani is unable to join us, but we have a great speaker in store for you.


Cruce Saunders <c@simplea.com>, author of Content Engineering for a Multi-Channel World, will share his topic, “Content Strategy vs. Content Engineering: The Emerging Role of The Content Engineer” on Tuesday, May 12 at the American Red Cross.

The era of customer experience management (CEM) is upon us. The customer is calling the shots and technical communicators are scrambling to deliver the goods across an expanding buffet of audiences, devices and channels.

Executive teams are beginning to realize that positioning strategy involves storytelling and the means to deliver the organization’s story and promise to customers, and to involve customers as players in the organization’s story. As always, there is also a strong need for content engineers to deliver content in the best way possible to users.

In his discussion, Saunders will explain the differences between content strategy and content engineering, and explain why both roles must co-exist in our workplaces to effectively generate business value.

Join us for networking hours at 5:30 p.m. with chapter business and the program starting around 6:30 p.m. For more details about the program location and times are here.

About the SpeakerCruce Saunders Headshot 2015

Cruce Saunders is the founder and principal consultant at Simple [A]. Cruce and his team lead large-scale content engineering engagements in close partnership with agencies and institutional clients. Simple [A] also offers content engineering training and practice development services, as well as free materials to help you get started. [A] operates with distributed offices in the US and Latin America, and delivers content engineering, CMS implementation, infrastructure, and personalization for complex digital properties. [A] trains the content engineering function into organizations, and enables cross-functional project operations. Cruce has directed upwards of 300 large digital development projects since 1999, including large government, healthcare, education, association, non-profit, and enterprise institutions.

For more information about content engineering, request a free copy of Content Engineering for a Multi-Channel World on simplea.com or follow Cruce at @mrcruce or [A] at @simpleateam on Twitter.